A practical framework to turn your idea into a clear brief developers can estimate and build. Use our free templates to accelerate: project brief, feature list, and user-journey worksheet.
Define the Problem and Target Users
Key Questions to Answer:
- What pain does the product remove? For whom?
- Who are the first users (MVP audience)?
- What is success in 3-6 months? Quantify it.
Map Core User Journeys
Describe end-to-end flows for the key activities (max 3-5). Keep it outcome-focused.
Sign up / onboarding
How users get started
Primary task flow
E.g., create order, submit request
Administration basics
Core admin functionality
Write the MVP Feature List
Group features by areas and mark priority: Must / Should / Later.
Authentication and roles
User login, permissions, role management
Data model: main entities and relations
Define core data structures and relationships
Integrations (if any) and constraints
Third-party services, APIs, technical limitations
Non-Functional Requirements
Performance and availability expectations
Define your requirements and expectations
Compliance, security, data residency
Define your requirements and expectations
Reporting, analytics, audit
Define your requirements and expectations
Budget, Timeline, and Risks
Essential Planning Elements:
- Desired launch window and critical milestones
- Budget range and must-have scope for MVP
- Known risks, dependencies, unknowns
Download Templates
Use our free templates to accelerate: project brief, feature list, and user-journey worksheet.